How gas utilities used tobacco tactics to avoid gas stove regulations
- (Last Updated On: October 24, 2023)
In the late 1960s, natural gas utilities launched “Operation Attack,” a bold marketing campaign to bring lots more gas stoves into people’s kitchens.
The gas utilities called Operation Attack their “most ambitious advertising and merchandising program ever.” But as it got underway, concerns were becoming public about indoor pollution from gas stoves, including household levels of nitrogen dioxide.
